Media literacy education is to help individuals of all ages develop the habits of inquiry and skills of expression that they need to be critical thinkers, effective communicators and active citizens in today’s world.
ACCESS is defined as how, when, where, and how often people have access to the tools, technology, and digital skills necessary to thrive.
EVALUATING media content involves drawing one’s own meaning, judgment, and conclusions about media messages based on the information gathered during media access, thoughtful analysis, and self-reflective interpretation.
ANALYZING media content is the process of asking questions about a piece of media in order to identify authorship, credibility, purpose, technique, context, and economics.
CREATION is a form of expression. It encompasses learning how to express ideas through media and communication tools and using that power to create media narratives beyond those that exist in mainstream media.
ACTION is the culmination of accessing, analyzing, and evaluating media messages.
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