Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"--modern marketing's march to create a world where advertising can be expected anywhere and anytime--has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.
The explosion of cable networks, cinema distributors, and mobile media companies explicitly designed for sexual minorities in the contemporary moment has made media culture a major factor in what it feels like to be a queer person. F. Hollis Griffin demonstrates how cities offer a way of thinking about that phenomenon. By examining urban centers in tandem with advertiser-supported newspapers, New Queer Cinema and B-movies, queer-targeted television, and mobile apps, Griffin illustrates how new forms of LGBT media are less "new" than we often believe. He connects cities and LGBT media through the experiences they can make available to people, which Griffin articulates as feelings, emotions, and affects. He illuminates how the limitations of these experiences--while not universally accessible, nor necessarily empowering--are often the very reasons why people find them compelling and desirable.
Understanding how culture affects the ways we communicate--how we tell jokes, greet, ask questions, hedge, apologize, compliment, and so much more. We can learn to speak other languages, but do we truly understand what we are saying? How much detail should we offer when someone asks how we are? How close should we stand to our conversational partners? Is an invitation genuine or just pro forma? So much of communication depends on culture and context. In Getting Through, Roger Kreuz and Richard Roberts offer a guide to understanding and being understood in different cultures. Drawing on research from psychology, linguistics, sociology, and other fields, as well as personal experience, anecdotes, and popular culture, Kreuz and Roberts describe cross-cultural communication in terms of pragmatics--exploring how language is used and not just what words mean. Sometimes this is easy to figure out. If someone hisses "I'm fine!" though clenched teeth, we can assume that she's not really fine. But sometimes the context, cultural or otherwise, is more nuanced. For example, a visitor from another country might be taken aback when an American offers a complaint ("Cold out today!") as a greeting. And should you apologize the same way in Tokyo as you would in Toledo? Kreuz and Roberts help us navigate such subtleties. It's a fascinating way to think about human interaction, but it's not purely academic: The more we understand one another, the better we can communicate, and the better we can communicate, the more we can avoid conflict.
Edward Snowden's release of classified NSA documents exposed the widespread government practice of mass surveillance in a democratic society. The publication of these documents, facilitated by three journalists, as well as efforts to criminalize the act of being a whistleblower or source, signaled a new era in the coverage of national security reporting. The contributors to Journalism After Snowden analyze the implications of the Snowden affair for journalism and the future role of the profession as a watchdog for the public good. Integrating discussions of media, law, surveillance, technology, and national security, the book offers a timely and much-needed assessment of the promises and perils for journalism in the digital age. Journalism After Snowden is essential reading for citizens, journalists, and academics in search of perspective on the need for and threats to investigative journalism in an age of heightened surveillance. The book features contributions from key players involved in the reporting of leaks of classified information by Edward Snowden, including Alan Rusbridger, former editor-in-chief of The Guardian; ex-New York Times executive editor Jill Abramson; legal scholar and journalist Glenn Greenwald; and Snowden himself. Other contributors include dean of Columbia Graduate School of Journalism Steve Coll, Internet and society scholar Clay Shirky, legal scholar Cass Sunstein, and journalist Julia Angwin. Topics discussed include protecting sources, digital security practices, the legal rights of journalists, access to classified data, interpreting journalistic privilege in the digital age, and understanding the impact of the Internet and telecommunications policy on journalism. The anthology's interdisciplinary nature provides a comprehensive overview and understanding of how society can protect the press and ensure the free flow of information.
Amid the controversy surrounding immigration and border control, the work of California cartoonist Lalo Alcaraz (b. 1964) has delivered a resolute Latino viewpoint. Of Mexican descent, Alcaraz fights for Latino rights through his creativity, drawing political commentary as well as underlining how Latinos confront discrimination on a daily basis. Through an analysis of Alcaraz's early editorial cartooning and his strips for La Cucaracha, the first nationally syndicated, political Latino daily comic strip, author Héctor D. Fernández L'Hoeste shows the many ways Alcaraz's art attests to the community's struggles. Alcaraz has proven controversial with his satirical, sharp commentary on immigration and other Latino issues. What makes Alcaraz's work so potent? Fernández L'Hoeste marks the artist's insistence on never letting go of what he views as injustice against Latinos, the fastest growing ethnic group in the United States. Indeed, his comics predict a key moment in the future of the United States--that time when a racial plurality will steer the country, rather than a white majority and its monocultural norms. Fernández L'Hoeste's study provides an accessible, comprehensive view into the work of a cartoonist who deserves greater recognition, not just because Alcaraz represents the injustice and inequity prevalent in our society, but because as both a US citizen and a member of the Latino community, his ability to stand in, between, and outside two cultures affords him the clarity and experience necessary to be a powerful voice.
This book investigates linguistic strategies of threat construction and fear generation in contemporary public communication, including state political discourse as well as non-governmental, media and institutional discourses. It describes the ways in which the construction of closeness and remoteness can be manipulated in the public sphere and bound up with fear, security and conflict. Featuring a series of case studies in different domains, from presidential speeches to environmental discourse, it demonstrates how political and organizational leaders enforce the imminence of an outside threat to claim legitimization of preventive policies. It reveals that the best legitimization effects are obtained by discursively constructed fear appeals, which ensure quick social mobilization. The scope of the book is of immediate concern in the modern globalized era where borders and distance dissolve and are re-imagined. It will appeal to students and researchers in linguistics, discourse analysis, media communication as well as social and political sciences.
"In 2007, Little Mosque on the Prairie premiered on the Canadian Broadcasting Corporation network. It told the story of a mosque community that worshiped in the basement of an Anglican church. It was a bona fide hit, running for six seasons and playing on networks all over the world. Kyle Conway's textual analysis and in-depth research, including interviews from the show's creator, executive producers, writers, and CBC executives, reveals the many ways Muslims have and have not been integrated into North American television. Despite a desire to showcase the diversity of Muslims in Canada, the makers of Little Mosque had to erase visible signs of difference in order to reach a broad audience. This paradox of 'saleable diversity' challenges conventional ideas about the ways in which sitcoms integrate minorities into the mainstream."
The Mark of Criminality illustrates the ways that the "war on crime" became conjoined--aesthetically, politically, and rhetorically--with the emergence of gangsta rap as a lucrative and deeply controversial subgenre of hip-hop. In The Mark of Criminality: Rhetoric, Race, and Gangsta Rap in the War-on-Crime Era, Bryan J. McCann argues that gangsta rap should be viewed as more than a damaging reinforcement of an era's worst racial stereotypes. Rather, he positions the works of key gangsta rap artists, as well as the controversies their work produced, squarely within the law-and-order politics and popular culture of the 1980s and 1990s to reveal a profoundly complex period in American history when the meanings of crime and criminality were incredibly unstable. At the center of this era--when politicians sought to prove their "tough-on-crime" credentials--was the mark of criminality, a set of discourses that labeled members of predominantly poor, urban, and minority communities as threats to the social order. Through their use of the mark of criminality, public figures implemented extremely harsh penal polices that have helped make the United States the world's leading jailer of its adult population. At the same time when politicians like Ronald Reagan, George H. W. Bush, and Bill Clinton and television shows such as COPS and America's Most Wanted perpetuated images of gang and drug-filled ghettos, gangsta rap burst out of the hip-hop nation, emanating mainly from the predominantly black neighborhoods of South Central Los Angeles. Groups like NWA and solo artists (including Dr. Dre, Snoop Dogg, and Tupac Shakur) became millionaires by marketing the very discourses political and cultural leaders used to justify their war on crime. For these artists, the mark of criminality was a source of power, credibility, and revenue. By understanding gangsta rap as a potent, if deeply imperfect, enactment of the mark of criminality, we can better understand how crime is always a site of struggle over meaning. Furthermore, by underscoring the nimble rhetorical character of criminality, we can learn lessons that may inform efforts to challenge our nation's failed policies of mass incarceration.
The Media Environment of Political Thought offers a novel way of looking at the tradition of political thought by reconstructing the historical media landscapes in which great political texts of the past were produced. It brings to light the little-charted media environments in which two political innovators--Jean-Jacques Rousseau and Karl Marx--operated and analyzes both how writing systems shaped their intellectual growth, and how they used those systems to communicate their pioneering ideas. The historical analysis is followed by a critical reflection on the future of political thought in the age of computer-mediated communication. Together the three studies presented in the book conjure up a view of the tradition of political thought as highly regulated stream of information shaped by historical writing systems.
Hong and Su compare the evolution of media laws across the world, focusing on representative countries in North America, Western Europe and Asia and analyzes the political, economic, cultural and societal reasons for the evolution. In addition, their work also examines the challenges facing media laws in the new era of globalization and informatization. Moreover, the authors cover issues that are related to many newly emerged legal aspects such digital media law issues, libel law issues, copyright issues, and cyber-privacy issues. This book should be a very helpful tool not only for the readers in communication/media studies and legal studies, but also for those in political science and sociology. In addition, legal practitioners in media law may also be quite interested.
In 2012, the United Nations General Assembly determined that affordable Internet access is a human right, critical to citizen participation in democratic governments. Given the significance of information and communication technologies (ICTs) to social and political life, many U.S. tribes and Native organizations have created their own projects, from streaming radio to building networks to telecommunications advocacy. In Network Sovereignty, Marisa Duarte examines these ICT projects to explore the significance of information flows and information systems to Native sovereignty, and toward self-governance, self-determination, and decolonization. By reframing how tribes and Native organizations harness these technologies as a means to overcome colonial disconnections, Network Sovereignty shifts the discussion of information and communication technologies in Native communities from one of exploitation to one of Indigenous possibility.
Before Superman, before Batman, there was--the Phantom! Making its debut as an American newspaper comic strip in 1936, The Phantom was the forerunner of the comic-book superhero genre that today animates vast billion-dollar franchises spanning print, film, television, video games, and licensed merchandise. But you've probably never heard of it--you probably think Superman inaugurated the genre. That's because, despite its American origins, The Phantom comic strip has enjoyed far greater popularity with international audiences, most notably in Australia, Sweden, and India, where it has appeared in newspapers, magazines, and comic books. The paradox of the character's relative obscurity in the United States, offset by his phenomenal success in these three markedly different countries, is the subject of The Phantom Unmasked. By tracing the publication history of The Phantom in magazines and comic books across international markets since the mid-1930s, author Kevin Patrick delves into the largely unexplored prehistory of modern media licensing industries. He also explores the interconnections between the cultural, political, economic, and historical factors that fueled the character's international popularity. The Phantom Unmasked offers readers a nuanced study of the complex cultural flow of American comic books around the world. Equally important, to provide a rare glimpse of international comics fandom, Patrick surveyed the Phantom's "phans"--as they call themselves--and lets them explain how and why they came to love the world's first masked superhero.
An illuminating study of the complex relationship between children and media in the digital age Now, as never before, young people are surrounded by media--thanks to the sophistication and portability of the technology that puts it literally in the palms of their hands. Drawing on data and empirical research that cross many fields and continents, authors Valkenburg and Piotrowski examine the role of media in the lives of children from birth through adolescence, addressing the complex issues of how media affect the young and what adults can do to encourage responsible use in an age of selfies, Twitter, Facebook, and Instagram. This important study looks at both the sunny and the dark side of media use by today's youth, including why and how their preferences change throughout childhood, whether digital gaming is harmful or helpful, the effects of placing tablets and smartphones in the hands of toddlers, the susceptibility of young people to online advertising, the legitimacy of parental concerns about media multitasking, and more.
From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestsellingOgilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.
Mao Zedong fundamentally transformed China from a Confucian society characterized by hierarchy and harmony into a socialist state guided by communist ideologies of class struggle and radicalization. It was a transformation made possible largely by Mao's rhetorical ability to attract, persuade, and mobilize millions of Chinese people. Xing Lu's book, Rhetoric of Mao Zedong, analyzes Mao's speeches and writings over a span of sixty years, tracing the sources and evolution of Mao's discourse, analyzing his skills as a rhetor and mythmaker, and assessing his symbolic power and continuing presence in contemporary China. Lu observes that Mao's rhetorical legacy has been commoditized, culturally consumed, and politically appropriated since his death. Applying both Western rhetorical theories and Chinese rhetorical concepts to reach a more nuanced and sophisticated understanding of his rhetorical legacy, Lu shows how Mao employed a host of rhetorical appeals and strategies drawn from Chinese tradition and how he interpreted the discourse of Marxism-Leninism to serve foundational themes of his message. She traces the historical contexts in which these themes, his philosophical orientations, and his political views were formed and how they transformed China and Chinese people. Lu also examines how certain ideas are promoted, modified, and appropriated in Mao's rhetoric. Mao's appropriation of Marxist theory of class struggle, his campaigns of transforming common people into new communist advocates, his promotion of Chinese nationalism, and his stand on China's foreign policy all contributed to and were responsible for reshaping Chinese thought patterns, culture, and communication behaviors.
This book describes current practices in science communication, from citizen science to Twitter storms, and celebrates this diversity through case studies and examples. However, the authors also reflect on how scholars and practitioners can gain better insight into science communication through new analytical methods and perspectives. From science PR to the role of embodiment and materiality, some aspects of science communication have been under-studied. How can we better notice these? Science Communication provides a new synthesis for Science Communication Studies. It uses the historical literature of the field, new empirical data, and interdisciplinary thought to argue that the frames which are typically used to think about science communication often omit important features of how it is imagined and practised. It is essential reading for students, scholars, and practitioners of science education, science and technology studies, museum studies, and media and communication studies.
Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social media; related problems and controversies, especially for youth; key people and organizations; and useful social media data. * Provides readers with a clearly written overview of the impacts of social media worldwide that highlights key people and companies in the development of social media * Presents up-to-date information on the range of problems related to social media and presents potential solutions * Offers a variety of voices from social media experts, supplying perspectives from creators to users
This two-volume set explores the various ways social media are profoundly changing politics in America. * Covers key political and cultural issues in today's discourse--such as gay marriage, race, gender, "big data," and hyper-surveillance--from a variety of perspectives and a broad range of contributors * Provides informed analysis of social media eruptions and their potential to change and shape political discourse * Supplies an analysis of power that highlights the forgotten core of politics and political communication
This book is a collection of studies of corrections and repair in conversation, by Gail Jefferson, co-founder of the field of Conversation Analysis and one of its foremost researchers. Throughout her career, Jefferson explored the almost hidden, subterranean world of the seemingly minor errorsand mistakes that people make in interaction. Speech errors sometimes have an ideological significance (e.g. a defendant apparently about to refer to the police as "cops" but cutting off just in time to correct that to "officer"). Despite the virtual invisibility of these errors, such problematicmoments in interaction bring into play ways of remedying and correcting errors that can have profound significance for the participants. Through these studies Jefferson reveals the delicacy, the subtlety with which moments of communication difficulties and possible miscommunications are remedied, insuch a way as to minimize the damage that might otherwise be caused to the interaction.This collection represents the most distinctive, sustained, and incisive exploration of what speakers are "up to" in episodes when they correct errors in their own and one another's speech. Combining rigorous technical analysis, extraordinary methodological innovation, and acute observation,Jefferson explored what she herself referred to as the "wild side of Conversation Analysis." The coherence and depth of her research is revealed in these studies, which include four previously unpublished papers, as well as others that were published variously in less widely-distributed journals andpublications. In the volume's introduction, editors Jorg Bergmann and Paul Drew provide an appraisal, for the first time, of the significance of Jefferson's stunningly inventive research into errors and their correction in conversation.
In 2006, the Al Jazeera Media Network sought to penetrate the United States media sphere, the world's most influential national market for English language news. These unyielding ambitions surprised those who knew the network as the Arab media service President Bush lambasted as "hatefulpropaganda" in his 2004 State of the Union address. The world watched skeptically yet curiously as Al Jazeera labored to establish a presence in the famously insular American market. The network's decade-long struggle included both fleeting successes, like the sudden surge of popular interest during the Arab spring, as well as momentous failures. The April 2016 closure of its $2 billion Al Jazeera America channel was just one of a series of setbacks. An Unlikely Audienceinvestigates the inner workings of a complex news organization fighting to overcome deep obstacles, foster strategic alliances and build its identity in a country notoriously disinterested in international news. William Youmans argues counter-intuitively that making sense of Al Jazeera's tortured push into the United States as a national news market, actually requires a local lens. He reveals the network's appeal to American audiences by presenting its three independent US-facing subsidiaries in theirprimary locales of production: Al Jazeera English (AJE) in Washington, DC, Al Jazeera America (AJAM) in New York, and AJ+ in San Francisco. These cities are centers of vital industries-media-politics, commercial TV news and technology, respectively. As Youmans shows, the success of the outletshinged on the locations in which they operated because Al Jazeera assimilated aspects of their core industries. An Unlikely Audience proves that place is critical to the formation and evolution of multi-national media organizations, despite the rise of communication technologies that many believemake location less relevant. Mining data from over 50 interviews since 2010, internal documents, and original surveys, the book offers a brisk and authoritative account of the world's most recognizable media-brand and its decade-long ingress into the US - crucial background for Al Jazeera's continued expansion in the UnitedStates.
The first and definitive biography of an audacious adventurer--the most famous journalist of his time--who more than anyone invented contemporary journalism. Tom Brokaw says:"Lowell Thomas so deserves this lively account of his legendary life. He was a man for all seasons." "Mitchell Stephens's The Voice of America is a first-rate and much-needed biography of the great Lowell Thomas. Nobody can properly understand broadcast journalism without reading Stephens's riveting account of this larger-than-life globetrotting radio legend." --Douglas Brinkley, Professor of History at Rice University and author of Cronkite Few Americans today recognize his name, but Lowell Thomas was as well known in his time as any American journalist ever has been. Raised in a Colorado gold-rush town, Thomas covered crimes and scandals for local then Chicago newspapers. He began lecturing on Alaska, after spending eight days in Alaska. Then he assigned himself to report on World War I and returned with an exclusive: the story of "Lawrence of Arabia." In 1930, Lowell Thomas began delivering America's initial radio newscast. His was the trusted voice that kept Americans abreast of world events in turbulent decades - his face familiar, too, as the narrator of the most popular newsreels. His contemporaries were also dazzled by his life. In a prime-time special after Thomas died in 1981, Walter Cronkite said that Thomas had "crammed a couple of centuries worth of living" into his eighty-nine years. Thomas delighted in entering "forbidden" countries--Tibet, for example, where he met the teenaged Dalai Lama. The Explorers Club has named its building, its awards, and its annual dinner after him. Journalists in the last decades of the twentieth century--including Cronkite and Tom Brokaw--acknowledged a profound debt to Thomas. Though they may not know it, journalists today too are following a path he blazed. InThe Voice of America, Mitchell Stephens offers a hugely entertaining, sometimes critical portrait of this larger than life figure.
What Journalism Could Be asks readers to reimagine the news by embracing a conceptual prism long championed by one of journalism s leading contemporary scholars. A former reporter, media critic and academic, Barbie Zelizer charts a singular journey through journalism s complicated contours, prompting readers to rethink both how the news works and why it matters. Zelizer tackles longstanding givens in journalism s practice and study, offering alternative cues for assessing its contemporary environment. Highlighting journalism s intersection with interpretation, culture, emotion, contingency, collective memory, crisis and visuality, Zelizer brings new meaning to its engagement with events like the global refugee crisis, rise of Islamic State, ascent of digital media and twenty-first-century combat. Imagining what journalism could be involves stretching beyond the already-known. Zelizer enumerates journalism s considerable current challenges while suggesting bold and creative ways of engaging with them. This book powerfully demonstrates how and why journalism remains of paramount importance.
The first book to offer a rigorous, sophisticated analysis of ISIS's rhetoric and why it is so persuasive ISIS wages war not only on the battlefield but also online and in the media. Through a close examination of the words and images ISIS uses, with particular attention to the "digital caliphate" on the web, Philippe-Joseph Salazar theorizes an aesthetic of ISIS and its self-presentation. As a philosopher and historian of ideas, well versed in both the Western and the Islamic traditions, Salazar posits an interpretation of Islam that places speech--the profession of faith--at the center of devotion and argues that evocation of the simple yet profound utterance of faith is what gives power to the rhetoric that ISIS and others employ. At the same time, Salazar contends that Western discourse has undergone a "rhetorical disarmament." To win the fight against ISIS and Islamic extremism, Western democracies, their media, politicians, and counterterrorism agencies must consider radically changing their approach to Islamic extremism.