Library: Health, Kinesiology, and Sport Management Databases: Sports Management Business & Marketing

Top Databases

Encyclopedia of American Industries This link opens in a new window
This is a great starting point for industry research. Each industry profile provides an overview of that industry's structure, history, development, leaders, and more.
MarketLine Company Profiles (formerly Datamonitor) (EBSCO) This link opens in a new window
Profiles for companies include business description, company history, products and services, key employee/biographies, revenue and SWOT analysis, and top competitors.

SWOT Analysis Worksheet

Business Market Research Collection This link opens in a new window
Profiles of companies, industries, and executives via Hoover's Company Records.

Trade Journals, Newspapers & Newswires

Use these databases when you're researching specific companies, especially if the company is small and/or private. Use them also if you're researching business conditions at a local level, not regional or national.

ABI/INFORM Complete (now ProQuest One Business) This link opens in a new window
Scholarly and trade articles in business, management, and trade. Also includes SSRN working papers, market reports, industry reports, business cases, local and regional business information, and the Wall Street Journal. Coverage: 1971-present.
Business Source Premier (EBSCO) This link opens in a new window
Articles; market, industry and SWOT analysis reports; studies; and other business news. Funded by BadgerLink.
Regional Business News (EBSCO) This link opens in a new window
Fulltext regional business publications covering all metropolitan and rural areas within the United States. Funded by BadgerLink.
Wall Street Journal (2010-present) This link opens in a new window